As following Past Google Penguin Algorithm Updates.
April 24th 2012 – Penguin 1.0
May 25th 2012 – Penguin 1.1
October 5th 2012 – Penguin #3
May 22nd 2013 – Penguin 2.0
October 4th – Penguin 2.1
Now coming major Google Penguin 3.0 on June-2014 in SEO Basics Tutorial.
Google Penguin 2.0 affected 2.3% English-US queries and impacted on million of websites and reductions their traffics. But now coming soon Penguin 3.0. So i am sharing some news like how we can prepare in advance from Penguin 3.0.
What is the main points of Penguin? As following some points avoided by Google Penguin.
Spammy Backlinks – Obtain any all the inbound backlinks from low quality websites.
Exact Match Anchor Text – anchor text that matched the name of the targeted web page. For example, the anchor “buy cellphone online” going to example.com/buy-cellphone-online received a devaluation.
Optimized Anchor Texts – basically, any anchor text with targeted keywords - particularly long tails anchors or short anchors - was a victim of Penguin. Short anchors like “buy smartphone” or “best smartphone” were considered over-optimized.
Paid Links – Google strongly the noose around paid links with Penguin. Links that shown overtly sponsored.
Irrelevant Links – Websites have a lots of irrelevance of a backlink or software receiving backlinks from irrelevant websites so it is a Penguin penalty alert.
Now What will be Penguin 3.0 target?
Any Optimized More Anchors Text - We know that exact match anchor text with keywords rich are over optimized so strongly recommend avoiding any optimized of anchors text. If you got more so remove it.
Any Low Quality Backlinks - A backlink you get from any bad neighborhood, irrelevant websites, Paid links and others low quality sites.
Any Link From A Guest Blogging Network - Recently Matt Cutts is said about Guest blogging links that Guest blogging links are spammy backlinks so avoiding them.